‘I was born great’ were the words that Nelize Ernst, Founder and Director of Shift4Ward, read on a rusty old badge decades ago, inspiring her to one day instill the same hope in young people who have lost sight of their great potential to succeed despite the odds.
And let’s be honest, the odds are against the majority of young South Africans. As countless millions are born into underprivileged homes, there is a constant struggle to see a future beyond the barriers of poverty and lack of education resulting in the recurring problem of unemployment. How can a new generation of young people pursue their dreams and strive after something greater than simply becoming another statistic in this nasty cycle?
It is with this in mind that the ‘I Was Born Great’ Road Show will be seeking to reach students at Weskus College on five campuses stretching up the West Coast of South Africa for a week from Thursday 24 July 2014 to Thursday 31 July 2014. The programme will kick off at 10:30 with a short talk about discovering what your life’s purpose is by simply shifting your way of thinking which will most definitely mean stepping out of your comfort zone.
Ernst will also be highlighting some of the benefits of using the free resources on Shift4Ward to help guide young people, like the students at Weskus College, soon to be making their way into the world of work. There will be an open time of discussion till 12:30 where any questions about this exciting new career-lifestyle digital platform are welcomed and will be answered, time-permitting.
Our first stop is Malmesbury on Thursday 24 July, but other campuses we’ll be visiting include Atlantis, Vredenburg, Citrusdal, and Vredendal. Make sure you tune in to our social media feeds and see how Shift4Ward is empowering and pointing ambitious young professionals to what they need to know in order to be truly great in whatever work industry they pursue. And this should be an expression of your life’s purpose, as Ernst so poignantly states: “We all start in exactly the same place. We come into this world in exactly the same way. What separates us is our life’s purpose and the way that we live it and realise our life’s purpose.”4