This article is not an in-depth guide for you to know how to make your own logo and corporate identity, but just some clues to help you understand the decision-making process designers go through.
The first step is determining the kind of language that fits your business best. Is it formal, informal, urban, chic, etc? You need to pen the visual elements that embody that language. For example, if your business is about children’s parties, your language will be playful and informal, meaning that it will embody bright colours and simple scribbles as a font potentially. Read full article here: Building your Corporate ID