Monday, 12 January 2015 15:13
M-Net appoints Magic in Motion Academy Director Written by 
Kershnee Govender & Bobby Heaney Kershnee Govender & Bobby Heaney

M-Net has appointed Bobby Heaney as the Academy Director for the M-Net Magic in Motion Academy, the company’s flagship CSI initiative.

Heaney is a highly-respected, award-winning theatre, film and television producer and director, whose vast body of work includes being Nelson Mandela’s personal videographer for more than a decade.

The M-Net Magic in Motion Academy aims to develop talent in the film and television industry, through knowledge sharing, education and practical hands-on experience. With Heaney’s wealth of experience in acting, film producing and directing, he was the perfect fit to mentor the 12 students to be selected for the year-long internship.

According to M-Net’s Corporate Affairs Director, Kershnee Govender, “We are excited to welcome Bobby to the team. He brings many years of film and television experience, coupled with significant industry awards under his belt. M-Net, along with its support of highly focused broadcast partners and Bobby will ensure that our students benefit greatly which in turn benefits the greater industry”.

Heaney is elated at joining the Academy. He said, “The Academy could not have come at a better time, for me, the learners as well as the industry in South Africa. The students will have the opportunity to work across genres and productions in their year-long programme. M-Net has invested R1 billion annually in local content creation and now the pipeline of talent is a step in the right direction for the industry as a whole.”
Heaney is the recipient of numerous prestigious television awards for directing and producing, including:

  • Five AKTV awards
  • Four Golden Horn awards
  • One UNESCO Fellini Award for excellence and;
  • Four AVANTI Gold awards.

“The first nugget I want to share with the students is that it is important for the students to understand that as they enter the industry, they must accept that their career will gradually evolve into something different, to their expectations or even what they started out as.
The industry is growing at a rapid pace and the evolution of content has meant that roles and responsibilities have changed too. In my case, I am most proud of my ability as a performance director. I started as an actor, moved into theatre, directed theatre and subsequently moved on to acting, producing and directing in television. This is an amazing journey and I am so honoured that I will forever be a part of it for the 12 academy students,” added Heaney.

The M-Net Magic in Motion Academy will commence in March 2015 with the first intake of students. The students will work with production houses that already produce shows on behalf of M-Net spanning various genres. Part of the internship also includes the opportunity to commission a programme either by coming up with a television format or pitching for and producing a pilot programme. Additionally, a critical feature of the Academy is for the students to gain experience across the wide spectrum of the film and television. With that in mind, students will learn alongside producers, directors, vision mixers, boom swingers and other specialists who work on reality television, sports, drama and investigative journalism shows.

“Learners will get to work on both single and multi-focus camera productions, in studio and on location and will leave the academy with exceptional knowledge that will narrow the gap between the theory they learnt at tertiary studies and what actually happens on the ground in the profession,” highlighted Heaney.

The academy will conduct a three-tier assessment to ensure that learners get adequate guidance, feedback and direction from the people on set, the Academy Director and through self-assessment.

Issued by Ogilvy PR on behalf of M-Net Corporate


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