The previous article summarised the first five issues we covered about LinkedIn. This second instalment will conclude with a final summary of the remaining seven articles.
Click here to read: LinkedIn – Summary (Part 1)
Let’s kick off with Article 6, LinkedIn Status Updates – Posting to your LinkedIn Stream. The emphasis or key phrase in this piece was “netiquette” – reminding you that LinkedIn is a platform for professionals and one’s status updates should be of a business, work and study-related nature. Use the 80/20 rule – 80% business-related posts and 20% casual posting. Keep URL’s short by using a URL shortener i.e. bitly.com.
Article 7 covered the topic of connections and how many should you have or not have. The bottom line with regards to this is that the amount of connections you make isn’t as important as whether you can actually manage those connections. LinkedIn shouldn’t be seen as a competition to see who can gather the most connections, but rather a collection or network of connections that can be effectively used to contribute to your professional life. We also went through a step-by-step method of knowing the difference between mutually linking up with individuals and privately stalking people on LinkedIn!
Article 8 was entitled Calibre & Type of Connections you should have. The gist of the article was about connecting with people who are like-minded to you, in a similar profession as yourself, or can offer you a positive outlook on life who will build into your career. I suggested that it would be a great idea to be connected to a number of recruitment consultants as this will aid in one’s future endeavours to ‘climb the corporate ladder.’ I also urged you to connect with individual outside of your country of residence as this could help expand your horizons to other connections abroad.
LinkedIn Mobile Apps (iOS and Android) was discussed in both articles 9 & 10. With the pace of change in the mobile environment, we discussed the current apps for iOS and Android. Notably, these mobile platforms cannot do what the desktop version of LinkedIn is capable of, but it does help you keep in contact with your connections and feed any latest news articles through. I also discussed the separate platform called LinkedIn Pulse which is a purely news-based channel. Not necessarily for everyone although it does have the ability to cut out the ‘noise’ of anything you don’t want to read.
Finally in articles 11 &12, we worked through the tools tailored towards and designed by LinkedIn referred to as productivity tools. If you are not working for a corporate and need a professional looking email signature then look no further than that provided on LinkedIn. There is also the Outlook Social Connector which makes the process of connecting with your Outlook connections on LinkedIn a lot quicker. Then the last tool discussed was the Toolbar Assistant which is a small file that needs to be downloaded (for those running any other internet browser other than Google Chrome). In short, the Toolbar Assistant is a sharing button that is located on your browser toolbar. Should you come across a web page which you want to share with your LinkedIn connections then a simple click on this button seals the deal!
There we go, that’s LinkedIn covered for you. Please share this with your friends and colleagues and be sure to follow my next two articles where I will unpack and discuss the wonder of Google+.